In an age where Gen Z dominates online spaces and culture, creating branded content that resonates is paramount. Fallen Media, the first and only short-form content studio focusing on Gen Z engagement, has pioneered innovative approaches to crafting branded content that captures the attention of this culture-driving demographic. The studio drives close to 1B organic views per year across their original content for brand partners including Nike, Coca-Cola, Expedia, and others.

Join an interactive panel featuring creators, talent, and execs from Fallen Media to hear how they turn an ad into a piece of viral entertainment. Learn firsthand how to crack the code in partnership strategies and develop branded content that seamlessly integrates advertising into captivating narratives for Gen Z.